Dorian
Menard
Thirteen years of SEO, mostly the parts other people outsource. I consult to founders, marketing leads and in house teams on technical, local and multi location search, and I do the work myself. Founder of Search Scope in Perth, Western Australia.
- 13+Years specialising in SEO, since 2013
- 200+Clients served since founding Search Scope in 2021
- 98%Google Business Profile reinstatement success rate
- $5M+Tracked client revenue
Senior level SEO, brought in to make the call and own it
Advisory retainers, in house team direction, technical and multi location programs, and second opinions on work someone else is running. You are hiring thirteen years of judgement, not a package.
GBP reinstatement
230 of 234 suspended profiles reinstated since early 2025. I diagnose the real cause, fix it, and appeal properly the first time.
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Consulting and advisory
Strategy, roadmap and prioritisation for founders, marketing leads and in house teams. Monthly retainer or a fixed scope engagement.
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Multi location SEO
Franchises, multi branch and multi site brands. Location page architecture that scales without cannibalising itself, one profile per site done properly, and reporting split by location.
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AI search visibility
Getting recommended inside ChatGPT, Perplexity, Gemini, Grok and AI Overviews. Entity first content, schema and citation work.
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Technical SEO
Crawl and indexation, site architecture, internal linking, schema, JavaScript rendering, Core Web Vitals. The part that usually holds everything else back.
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Local SEO and Map Pack
Geo grid rank tracking rather than a single postcode, category and service architecture, review systems, and the entity work that keeps rankings stable.
Two results I point people to when they ask for proof
Nationally, in six months, for a term doing 12,000 searches a month. Non branded organic traffic up 3,000% over the same period.
Held against incumbents with 20 years in the industry and ten times the review count. The same client now shows up as a top recommendation inside ChatGPT, Gemini, Perplexity and Grok.
Thirteen years in, most of it earned the agency side first
2013. I switched from offline marketing to online, timing it just late enough that Google's Penguin update had already wrecked the sites built on shortcuts. Then seven years learning the job properly, working across several SEO agencies in Perth.
From 2017 I went independent, consulting on SEO for local and national businesses in France and Australia while building affiliate sites of my own, several of them in genuinely competitive niches. In 2021 that became Search Scope: client consulting alongside a portfolio of rank and rent lead generation sites I still run today.
“I have a passion for technical SEO and link building, which tends to scare or bore a lot of experts and is often outsourced. That is where the actual gains live.”Read the longer story
My consultancy in Victoria Park, Perth. Founder led, no account managers, month to month with 30 days notice. Local SEO and Google Maps, GBP reinstatement, AI search visibility, ecommerce SEO, Merchant Center recovery, and reputation management.
What clients and other SEOs say out loud
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“Two years working with Search Scope. Showing up consistently at the top of the map pack across several key suburbs. The phone rings more, the leads are better quality, and Dorian tells me the truth even when I don’t want to hear it.”
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“I run my own SEO. When something is outside my zone, I refer it to Dorian, because he knows local SEO as well as, if not better than, I do.”
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“One of the most knowledgeable and results driven experts I have met. Dorian gets to the actual lever quickly, no theatre.”
Tell me what is broken. I will tell you if I can fix it.
Thirty minutes, no pitch deck. If SEO is not the right move for you right now, I will say that instead of selling you a retainer.